Helping tackle youth unemployment through Cognitive Analytics with a friendly digital job coach
Most of us know the feeling of being young and searching for a job. One organisation determined to help young people looking for work is VDAB, the public employment service of Flanders. It even promised to make a job available to graduates within three months of leaving school.
To help achieve this ambitious goal, in 2016 the VDAB decided to work with Deloitte’s Cognitive Analytics team. Encompassing such fields as machine learning, natural language processing and speech recognition, cognitive technologies enable organisations to boost the speed and quality of services while cutting costs.
Fons Leroy, CEO at VDAB emphasises, “Innovation is very important for us. We want to do more with less, responding to a high customer demand for quick and better services.”
The team’s first step was to use the “cognitive value map”, a Deloitte approach for showing organisations the value that cognitive technologies can offer. Many different ideas were collected about cognitive applications that could support VDAB activities – today and in the future.
Cognitive applications provide people with a personalised experience through digital channels.
Yves Toninato, Senior Director, Consulting
Meet Malcolm, the cognitive job coach
The team asked themselves: If VDAB didn't exist, what would we put in its place? This led to the creation of Malcolm, a friendly chatbot that could be available 24/7. Through an online conversation, Malcolm will match a jobseeker’s competencies with an appropriate job opening. The job coach will even evaluate how well the candidate’s profile would fit into the company culture. Employers will be able to use the platform to reduce the administrative burden of finding a suitable recruit.
Malcolm brings these two sides together in a whole new way, explains Yves Toninato, Senior Director at Deloitte Consulting in the Cognitive Analytics practice. “Cognitive applications provide people with a personalised experience through digital channels. For the VDAB, it means that assessing and supporting 70,000 graduates can be done more rapidly and efficiently.”
About Cognitive Analytics
The Cognitive Analytics practice team defines strategies for their clients about how disruptive technologies and innovations can help improve their services.
Innovation is very important for us. We want to do more with less, responding to a high customer demand for quick and better services.
Fons Leroy, CEO VDAB