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Financial Advisory helps Vanreusel achieve its growth plans

Consumer Business, including Food & Beverage (F&B), has always been one of the core industries for Deloitte Financial Advisory. Over the years, we have assisted multiple leading F&B players through a wide range of services. So when Vanreusel – a Belgian convenience food producer – wanted to look for a partner to support their ambitious growth plans and buy out part of the family, the company turned to Deloitte for advisory services.

Belgian snack producer Vanreusel has concluded a partnership with investment fund Ergon Capital Partners. Beltaste, founded in 1953, is a family business and with its Vanreusel brand an important player within the snacks market for out-of-home consumption in Belgium and the Netherlands. With the help of Deloitte Financial Advisory, the leading regional player is about to start a new chapter in its history and wishes to continue growing in different segments in Belgium as well as in other countries.

We are proud to have contributed to Vanreusel’s ambitious growth strategy. I think it’s an excellent example of the way we think alongside our client and translate strategy into a clear-cut equity story to attract the right partners.

Seppe Onsea, Partner, Financial Advisory

Following an introduction through the Deloitte network via Frank Schouteden, Associate Accountancy, Deloitte Financial Advisory won a mandate to act as the exclusive M&A adviser to help Vanreusel accelerate its growth strategy and buy out some of the existing family shareholders. The company was convinced by our industry expertise, hands-on approach and impressive investor access via the Deloitte network. The Financial Advisory team organised a limited but competitive auction process with a set of domestic and international bidders. Ultimately, Ergon Capital Partners won the bid, purchasing a stake in the Vanreusel Group alongside the current CEO and COO.

Vanreusel CEO Paul-Emmanuel Vanreusel commented, “In Ergon we found the best financial partner to create a new chapter in our family business and, above all, we share the same vision and values. Our family character and our corporate culture remain unaffected with the third generation of the Vanreusel family at the helm. We will strengthen our local roots and together with the more than 250 employees we will be even stronger to work on our future."


Seppe Onsea

Partner, Financial Advisory

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