NSE Impact Awards

In FY20, Deloitte Belgium and participating member firms marked the third edition of the NSE Impact Awards. The internal awards programme is all about demonstrating how we put our Purpose into action.

The local executive panel of judges selected the top eight finalists for our firm and each of the winning projects were nominated in teams. In summary:

• December with a Heart: Warming up the coldest time of the year by giving back to society – NSE Impact Awards winner (read full story below)
• Chain Reaction: Providing access to essential medication for vulnerable communities – NSE Impact Awards winner (read full story below)
• amfori is the leading global business association for open and sustainable trade. The Deloitte Analytics team developed a programme that enables amfori’s members to have a clear and complete view on their performance in terms of the UN Sustainable Development Goals (SDGs) across their entire supply chain.
• MyTax: Deloitte developed a new digital tax platform, MyTax, for Bruxelles Fiscalité, it promoted the usage of the new platform as part of the project scope. Imagined and delivered by Deloitte, this is the very first “above the line” national communication campaign ever created for a client with all creative and art direction, definition of the tone of voice, illustrations, and animations done by our colleagues of Deloitte Digital Belgium.
• ClientFit: A three-year strategic project that focuses on creating an outstanding client experience by empowering all our employees in becoming trusted advisors to their clients by capturing the voice of our clients in key moments in our collaboration. Based on this we set up a client experience framework, offering our employees a clear and uniform framework to serve as guidance of what clients expect from us during different stages of the collaboration. Clientfit proved to be a great success.
• eBox: The single digital go-to platform for handling all your personal government documents. eBox becomes the go-to platform for government documents for 11 million Belgian citizens. For each challenge encountered, Deloitte supported them in the governance and the QA of the platform through our multidisciplinary approach and experience.
• Rock Werchter: Deloitte Belgium is always looking for ways to attract the best talent and showcase the Deloitte culture in a highly competitive hiring environment. Therefore, in 2019, for the third year, Deloitte Belgium partnered with two of the largest European music festivals, Rock Werchter (a four-day festival) and TW Classic, to position Deloitte as an “attractive, human, and fun employer” by creating a platform where people can share their Deloitte experience and endorse the brand.
• Syntra: Addressed the shortage of dedicated customs professionals, while offering labour opportunities to people experiencing challenges in that regard through designing, organising, coordinating and hosting a specific learning trajectory, including classroom trainings, online learning and internships. Together with Syntra Deloitte offered a selected number of motivated candidates the opportunity to gain knowledge and experience in the customs area, with the aim of improving their chances of finding a job in this sector.

December with a Heart: Pulsating with goodness

It’s difficult to deny the persistence of social inequalities in society, the tenacity of poverty or even how lost many young people are feeling these days. This reality can be overwhelming, leading to a sense of helplessness. For this reason, Deloitte took the lead and created a context where we could galvanise our efforts to make an impact that truly matters. After a successful first edition in 2018, we relaunched December with a Heart to make it even greater.

Sometimes, genius lies in the purest simplicity. The recipe of this impactful campaign was straightforward from the start: a cup of good intentions, a lot of willingness, a touch of peoples’ magic, and voila, a spectacular creation of positive results.

December with a Heart is a unique campaign because it involves the entire Deloitte community, giving every individual the opportunity to be part of a worthwhile cause. What’s even better is that the campaign gives people a choice. Our employees can either vote for their favourite organisation and give it the chance to become an official partner of the Deloitte Foundation or win €10,000; give blood; run with a Purpose; donate a shoebox; give away Saint Nicholas’ money to an association; take part in a festive-inspired session or share what they’re grateful for. This way, everyone could choose how they wanted to get involved. Thanks to an ambitious communication campaign and the participation of numerous Deloitters, every activity became an accomplishment.

Beyond giving back to society, this programme was also about empowering Deloitte’s employees by energising during a difficult time of the year. People not only get the opportunity to do something with a meaningful Purpose, they’re also encouraged to share positivity and inspiration. In other words, happiness and wellbeing were built in.

The numbers speak for themselves. Through this programme, we were able to:

• gather 121 blood donors to help secure blood supplies;
• donate €9,000 to StreetwiZe to build a series of new mobile schools;
• fill 1,034 shoeboxes with food to those in need;
• read more than 800 words of gratitude on the heart wall;
• contribute €30,000 in donations to three new associations;
• create a new partnership with Deloitte Foundation.

Undoubtedly, the December with a Heart campaign has a very broad impact on the Belgian society, reaching domains such as health, education and child welfare.

Starting a valuable Chain Reaction

Millions of patients in sub-Saharan Africa have no or limited access to healthcare. One pharmaceutical firm Deloitte is supporting wants to change that. Its aim is to give two million HIV and 300,000 tuberculosis patients regular treatment by creating access to medication.

One of the key challenges our client had was its lack of supply chain knowledge. Information about public health supply chains is inadequate because commercial companies typically don’t focus on underserved populations. Offering to fill in the gap, we mapped the journey of a product from a country’s borders to the point it reaches the patient and identified the various hurdles along the way. As part of this endeavour, we connected with local stakeholders, such as ministries of health, suppliers, nurses and patients to fully understand their strengths and challenges.

Thanks to our input, the pharmaceutical firm was able to launch several projects to tackle the newly-identified challenges in the supply chain. This important step supported our client and helped provide access to life-saving medication to vulnerable communities. One of the key projects is a learning module for doctors and nurses delivering medication to patients, which facilitated their understanding of the impact of their actions on the availability of medication. The best part is that we strengthened their connection to a vast network of industry players involved in the public health landscape to encourage collaboration and ensure that more underserved populations can access medication. And our efforts certainly paid off. For our part in this project, we now have the opportunity to join Davos 2020 and facilitate a panel discussion on optimising delivery of medication in resource-limited settings.