"Appinest is a great example of how digital can make an impact that goes well beyond the practical. The app is the result of great teamwork at Deloitte, driven by the input from social housing tenants. Now it plays an instrumental role in improving their lives and bringing together the tenants, social housing companies, and administrative centres across Brussels."
Philippe Delhez, Engagement Partner, Deloitte Digital

An app with a difference

Appinest is all about spreading happiness. Constructed by Deloitte Consulting’s Brussels Digital Studio as part of the digital strategy developed for its client, the Appinest app not only simplifies the lives of social housing tenants in Brussels, but also helps strengthen their community.

We developed the app for and with the end user in mind. We interviewed the social housing tenants to define issues and create a concept and app. Then we invited them to test the prototype, adapting and improving it based on their feedback, to ensure that it truly meets their needs. But we didn’t stop there: we add new features and innovations to the app on a regular basis.

Everyone enjoys the benefits

With the launch of the pilot social housing company end 2020, followed by the remaining 15 social housing companies in the autumn of 2021, Appinest is helping tenants communicate more efficiently. For the 13 percent who do not own a smartphone, a touch-table kiosk is available at the reception. The user-friendly app is used to report issues in the building, consult the latest community news and FAQ, check their balance and pay the rent, contact social workers, and more. With tenants also communicating with their neighbours by posting announcements offering or asking for help, exchanging goods, planning events, etc., the app is helping enhance the sense of belonging. 

It is not just the tenants that benefit from the modular, scalable app. It consolidates tenant information and promotes a positive sense of community, which is great for regional and national administrative centres. Housing companies no longer have to deal with as many counter and phone inquiries, and they can offer better services with the information they receive from the tenants. They also gain meaningful insights thanks to the use of analytics, which is crucial as they strive to create a strong and vibrant community.