Our Purpose Champions

Our Purpose is at the heart of everything we do. But as we strive to make an even greater impact, we are on a journey to embed and amplify our Purpose even more in every part of our organisation. With that in mind, we aim to activate our Purpose through our people.

That’s where our Purpose Champions, who live and breathe our Purpose mindset, come in. Working together, across the firm, they are actively involved in ensuring that everything we do—from business opportunities to impact on society to the talent experience—involves our Purpose.


"As connectors, our Purpose Champions ensure our people have an active voice in our Purpose journey, further implementing our strategy, and helping to bring our Purpose stories to life. They play a crucial role in inspiring and steering our impact."
Hilde Van de Velde, Chief Purpose Officer