Case studies

Interim evaluation of the Euronews projects financed by the Commission (2010-2013) and for future partnerships between the Commission and Euronews (2015 and beyond)

An evaluation study prepared for the European Commission DG Communication

The purpose of this evaluation was to assess to what extent the programmes and languages produced and broadcast by Euronews and funded by the European Commission fulfil the Commission’s objectives and to assess the strengths and weaknesses in the implementation of these projects, propose solutions to any problems identified and provide recommendations for the future intervention cycle.

Assessing the Euronews projects funded by the Commission

Deloitte was asked, in particular, to consider the relevance of the operational objectives, the effectiveness of the general objectives, the efficiency of the cost, organisation and resource allocation and the sustainability of the effects of the EU intervention.

This interim evaluation comprised a retrospective and a prospective element.

With regard to the retrospective (and ongoing) element, the objective of the evaluation was to assess the existing Euronews projects funded by the Commission. In particular, the study:

  • assessed to what extent the funded projects fulfilled the objectives of the EU intervention, namely:
    • to contribute to the development of the ‘European public sphere’ by providing increased TV reporting on EU affairs with a European perspective; and
    • to improve awareness of the EU, its Member states, policies, and values as an instrument of European cultural and economic diplomacy.
  • assessed the strengths and weaknesses in the implementation of the ongoing Euronews projects; and
  • proposed solutions for the problems that had been identified which could still be implemented under the then ongoing intervention cycle, i.e. until the expiration of the partnership agreement in December 2014.

With regard to the prospective element, the evaluation provided recommendations for the following intervention cycle, i.e. from December 2014 onwards.

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