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Public List Price Optimisation for Sustainable Profits

How Product and Pricing Managers can boost profits in omni-channel and why the CEO should be aware

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An optimised public price list can boost profits by up to five percent. This potential increase in profit remains available to those who align their price setting with changes in market demand. There is currently disconnect between trends in demand and the charged items. While demand for services and special product features increases, low inflation rates are putting high pressure on traditional product prices. However, companies continue to increase product prices. This continued focus on product price is accelerating the demand for lower prices from resellers on grey markets and making the task of e-retailers easier. This white paper explores key pricing challenges and details a new systematic approach to tackle those challenges and continue to raise sales and profits.

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