Perspectives

Can tech companies reach older consumers during the pandemic?

Boomers and Matures can afford to spend on consumer technology, but they aren’t buying

For companies that sell consumer electronics devices—from laptops and smartphones to smart TVs and wearable tech1—the COVID-19 pandemic has created both supply and demand shocks.2 Lockdowns have cut corporate revenue and led to record US unemployment, both of which could worsen as the pandemic continues.3 To recover and survive, companies need consumers to look beyond continued economic uncertainty and buy new devices.

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Deloitte Insights
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