Mobile Consumer Survey 2019 – Theme 4
Mobile gaming is getting mainstream
Highlights
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More than 70% of 18-24s play games on their smartphone.
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50% of all Belgian smartphone owners play games on their smartphone.
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Mobile gamers in Belgium play during different times of day, with more than half playing when they are relaxing at home.
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29 percent of all mobile gamers spend money on games. Only 16 percent pays more than €1 per month, five percent pays more than €20 per month.
Belgium is home to 4.2 million active gamers, who spent an estimated €302 million on gaming in 2017. Our country ranks number 31 on the list of the world’s largest games markets.
Source: https://newzoo.com/insights/in...
Half of all Belgian smartphone owners play games on their smartphone. The younger the age group, the more often they play games on their smartphone.
Mobile gamers in Belgium play during different times of day, with more than half playing when they are relaxing at home. Around one third of gamers play when commuting. Maybe surprisingly, 28 percent plays while watching TV and four percent plays while eating out.
Only 29 percent of all mobile gamers spend money on games, with in-app credits being most popular. Only 16 percent pays more than €1 per month, five percent pays more than €20 per month.
Explore more
Introduction
Laptop and tablet adoption has hit a plateau. Smartphone penetration is at 88 percent.
Never enough accessories
With an average of 5.8 devices, Belgians own multiple accessories for multiple environments.
Wearables are on the rise
Wearables show the highest growth. In 2019, wearable ownership is at 22 percent.
Content is king
Belgians’ favourite smartphone activities are reading the news, watching videos and shopping.
Contacts
Vincent Fosty
Technology, Media and Telecommunications Industry Leader, Deloitte Belgium
+32 2 749 56 56
Vincent Debusschere
Technology Leader, Deloitte Belgium
+32 2 301 84 03
Vincent Pirard
Manager in Media and Telecommunication, Deloitte Belgium
+32 2 301 82 46
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