GDF Suez Electrabel
Hit the Stars
As part of Electrabel’s ‘You have the Energy’ campaign, Belgium’s national energy provider was looking for a way to rejuvenate its brand image. For its Christmas advertising campaign, we designed an interactive night skyline made out of 42 screens (full HD 87.000.000 pixels), which gave birth to a 15 meters-long playground, simultaneously along three different lanes. The interactive concept allowed passers-by to interact with shooting stars, modifying their course and velocity. On top of that, people saw their colored silhouette on the screen which contributed to enhance the immersion even more.