Global Marketing Trends: Resilient Seeds For Growth

CMOs and senior marketing executives are challenged with organizational and economic uncertainty in the coming year. The 2023 Global Marketing Trends is meant to offer inspiration and guidance for marketers and organisations seeking to make a meaningful impact with their marketing in 2023.

Key Findings:

We surveyed 1,015 C-suite executives and held in-depth conversations with leaders from brands across the world to understand what CMOs see as their biggest challenges and offer guidance on how to solve them.

Discover the trends


Brands answer economic instability with marketing investments



Chief marketing officers drive growth through internal sustainability efforts



Creativity as a force for growth



Rising technologies for marketers to watch


Key contact

Kathleen Peeters

Partner, Deloitte Digital







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