Deloitte ranked by Brand Finance as the most valuable “commercial services” brand in the world for the second consecutive year

On 22 January, Brand Finance, a leading brand consultancy, named Deloitte the most valuable “commercial services” brand in the world in their most recent ranking, Brand Finance Global 500 2020.

Among the brands analyzed, Deloitte leads as the strongest and most valuable commercial services brand, ranking ahead of all major professional service competitors.

The accolade is testament to Deloitte’s strong performance and continued investment in building a more consistent and differentiated global brand. This includes the continued visibility and impact of Deloitte’s cross-border advertising campaign, a more strategically coordinated presence across social media channels, and a focus on Purpose-led initiatives like WorldClass.
 Deloitte’s work to refresh its brand and further communicate its global narrative has proven to be successful—enabling Deloitte to better serve clients to meet the ongoing challenges posed by the Fourth Industrial Revolution, uphold the public trust, take care of its people, and empower communities.

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