Deloitte named world's most valuable professional services brand
Deloitte has been named the most valuable professional services brand—and the world's third strongest brand overall—by Brand Finance in its 2019 Global 500 report.
According to the report, the Deloitte brand is now worth USD29.6 billion, more than any other firm in the professional services sector. It now ranks as the world's 46th most valuable brand, up from 57th in 2018.
"It is a tremendous honor to be recognized by Brand Finance as the strongest and most valuable professional services brand," says Punit Renjen, Deloitte Global CEO. "Over the past few years, we took a disciplined approach to building a more consistent and differentiated global brand. Today, people recognize Deloitte as an organization that serves clients with distinction, upholds the public trust, takes care of our people, and gives back to our communities."
The brand value rankings are determined by measuring brand strength, then factoring in metrics including the importance of the brand to purchasing decisions and brand-specific present and future revenues.
The report also names Deloitte the world's 3rd strongest brand overall. This ranking is based on Deloitte's marketing investment, stakeholder equity and how these impact business performance. Deloitte achieved outstanding performance in the five metrics Brand Finance uses to assess stakeholder equity: awareness, familiarity, consideration, preference and loyalty.
This brand achievement exemplifies Deloitte's purpose of making an impact that matters to our clients, people and society. At Deloitte, we embrace a high value, high touch, high tech talent strategy and a culture of courage, innovation, inclusion, wellbeing and integrity. We are committed to using our professional skills to help our clients, people and society succeed in the Industry 4.0 era as we Think. Create. Do.
Download the 2019 Global 500 Report