Deloitte’s Global Automotive team helps automotive companies, including original equipment manufacturers, suppliers, dealers, aftermarket or finance companies, execute good ideas in exceptional ways. Automotive is part of the Consumer Industry group.
2018 Global Automotive Consumer Study
As consumers entertain more options in meeting their transportation needs, how is the industry shifting to anticipate the future? For the last nine years, this study has helped identify automotive industry consumer behaviors and trends across countries and generations. Explore the latest insights to remain up to speed on the ever-evolving automotive retail industry.
Global automotive consumer trends
Our latest Global Automotive Consumer Study continues to examine consumer interest in advanced automotive technologies, including autonomous vehicles, and also delves into consumer expectations surrounding the purchase funnel, the dealer experience, and the digital shopping experience. Our latest study compares and contrasts consumer sentiment in markets worldwide.
• Consumer acceptance of fully autonomous vehicles is on the rise. In the United States, 47 percent of consumers feel autonomous vehicles will not be safe, compared to 74 percent in 2017.
• Chinese consumers appear most interested in vehicles with alternative powertrains; 61 percent would prefer a vehicle with a hybrid or some other form of alternative powertrain technology in their next vehicle.
• More than three-quarters of consumers in India would prefer to buy their next vehicle online directly from the original equipment manufacturer (OEM).