Global Mobile Consumer Survey

Deloitte annually prepares a comprehensive and robust survey of mobile usage around the globe. In its fifth edition, the Global Mobile Consumer Survey (GMCS) provides a unique insight into the mobile consumer behavior of 49,000 respondents across 30 countries. The survey scope ranges from quantifying ownership of devices and understanding how these are being used and connected. Some of the topics covered include: smartphone usage intensity, communication services (voice, VoIP, video calling, SMS, Instant messaging), mobile payments, after-life of smartphones, 4G, multi-play, content creation and consumption on smartphones.