Television’s business model
Fit for a digital world
Television appears assailed by a range of digital challengers: how is it faring in this environment?
Deloitte has researched and written this report as part of its support for the 2014 International Broadcasting Convention (IBC) Leaders’ Summit
Television appears assailed by a range of digital challengers: how is it faring in this environment? This report assesses television’s current performance and outlook given the following developments:
- Subscription video-on-demand (SVOD) providers: is the increasing reach of broadband networks disintermediating the traditional broadcaster?
- Sports: does the rise of the Internet and the abundance of sports related information available from the Web, challenge television’s primacy as the principal source of premium sports content?
- Video clips: as the most popular clips now attain ‘viewing figures’ in the billions, is short-form video content finally toppling the traditional half-hour to an hour programme length?
- Innovation: technology companies seem to dominate innovation, launching a range of headline-grabbing products. Today, few TV broadcasters have sizeable research and development departments. Can television compete in the race to innovate?