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The future of BNPL in the Middle East

In recent years, the BNPL industry has experienced rapid growth worldwide. This growth can be attributed to the increasing consumer demand for flexible payment options and the continuous expansion of e-commerce, which is expected to further enlarge the total addressable market (TAM). 

The rapid growth in the BNPL industry was followed by many global companies facing notable challenges impacting their profit margins and overall valuation. However, despite these headwinds spanning evolving regulatory and uncertain economic environments, the demand for BNPL globally has persisted. 

The Middle East represents a substantial opportunity in the BNPL market due to historically under-utilised cards and a growing adoption of e-commerce. As a result, the TAM is projected to experience significant growth across the Middle East in the coming years.

How can BNPL play a critical role in your overall payment offering? Download the whitepaper to find out more.

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