Press releases

Deloitte showcases latest in AI technology in Dubai

Google, SAP, Informatica and Cloudera are among official sponsors of Deloitte’s Experience Analytics event

12 February, 2020 – Deloitte today launched its Middle East inaugural
Experience Analytics event in Dubai at  Dubai Studio City.

Experience Analytics is a globally recognised Deloitte event and has previously taken place in London, Amsterdam and Berlin. The theme is ‘Me, Myself, and AI’ and brings together a combination of technology showcases and practical sessions that explore a number of topics across Analytics and Artificial Intelligence. It is not about people vs. machines but about how human collaboration and decision-making can be enhanced through the use of machines – this has been coined by Deloitte as the “Age of With”.

“We believe that we are entering an important phase for society in the Age of With, and in order to make a true impact that matters, we understand how important it is to collaborate and leverage our relationships with our alliances and eco-system partners to build the best solutions for our clients. Some of our
global alliance partners for the event are Google, SAP, Informatica and
Cloudera,” said Rajeev Lalwani, Deloitte’s Leader for Strategy, Analytics and
M&A in the Middle East.

The Experience Analytics is a full day highly immersive event, and guests had the opportunity to experience the latest innovations, assets, and insights. It
brought together top C-suite executives and senior AI and Data specialists from
the region to discuss the latest in data and digital trends with a focus on how
organisations can design and build the right skills, approaches, technology and
culture to further their journey to becoming an ‘insight-driven’ organisation.

“Today, the Fourth Industrial Revolution is already transforming economies, jobs and the society we live in. We are seeing the demand from our clients to support them on their journey to combine physical and digital technologies through analytics, artificial intelligence, cognitive technologies and the internet of things (IoT) to create digital enterprises that are both interconnected and capable of more informed decision-making. Launching the inaugural Experience Analytics event in Dubai with our alliances and ecosystem is a very exciting time for us in the Middle East,” said Tim Parr, CEO, Consulting, Deloitte Middle East.

“Artificial Intelligence is part of every client conversation today, and the adoption of AI brings with it immense possibilities but also its fair share of challenges,” added Lalwani. “We believe that bringing Deloitte, its clients and ecosystem under one roof amplified  the conversation on how Strategy can be powered by AI and Analytics and deliver a downstream impact and transform your business.”

“Harnessing the power of AI in fields such as healthcare and life sciences, financial services, governments and others can create synergies and improved workforces which can add value to business. Artificial Intelligence is here, and it’s ready to get to work,” said Yousef Barkawie, Partner, Consulting, Deloitte Middle East, who leads the Analytics and Cognitive market offering in the region

The event had more than 22 sessions and an equal number of global speakers covering diverse areas such as Public Policy, Government, Education, Transportation, Banking Energy and Natural Resources, Media and Telecoms,  and the Private Sector through highly immersive and interactive sessions, plenaries, and engaging with the participants throughout the day bringing in their experiences from across the world.  

Press contact
Nadine El Hassan
Public Relations Regional Leader
Deloitte Middle East
Tel: +961 (0) 1 748444

Click here for the Arabic version

About Deloitte:

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see to learn more.

Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax and related services. Our network of member firms in more than 150 counties and territories, serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 280,000 people make an impact that matters at

About Deloitte & Touche (M.E.):

Deloitte & Touche (M.E.) (DME) is a licensed member firm of Deloitte Touche Tohmatsu Limited (DTTL) and is a leading professional services firm established in the Middle East region with uninterrupted presence since 1926. DME’s presence in the Middle East region is established through its affiliated independent legal entities which are licensed to operate and to provide services under the applicable laws and regulations of the relevant country. DME’s affiliates and related entities cannot oblige each other and/or DME, and when providing services, each affiliate and related entity engages directly and independently with its own clients and shall only be liable for its own acts or omissions and not those of any other affiliate.

DME provides audit and assurance, tax, consulting, financial advisory and risk advisory services through 25 offices in 14 countries with more than 3,300 partners, directors and staff. It has also received numerous awards in the last few years which include, Middle East Best Continuity and Resilience provider (2016), World Tax Awards (2017), Best Advisory and Consultancy Firm (2016), the Middle East Training & Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW), as well as the best CSR integrated organization.

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