Global Mobile Consumer Survey


Global Mobile Consumer Survey

Southeast Asia edition

December 2015

For the fifth annual edition of the Global Mobile Consumer Survey, Deloitte’s Global Technology, Media and Telecommunications (TMT) practice commissioned a survey of consumers across 6 continents, 31 countries, and a staggering 49,500 respondents to reveal some of the trending attitudes and behaviours of today’s mobile consumer.

This year’s Southeast Asia edition presents a number of intriguing insights. While some of them, such as the receptiveness of consumers towards mobile in-store payments, have remained relatively constant since our last survey, a number of new trends have emerged.

In this publication, we have extracted, analysed and classified them into four integrated themes – Digital and Over-The-Top; Internet of Things; Customer experience; and Long-Term Evolution network – each with its own set of business implications for telecommunications companies in the region.

Global Mobile Consumer Survey: Southeast Asia edition
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