Empresas de Productos de Consumo Masivo de todo el mundo 2015
Conectados con el Consumidor Conectado.
“Global Powers of Consumer Products”, identifica las 250 mayores empresas de productos de consumo masivo de todo el mundo, y analiza su desempeño basado en la región geográfica y el sector en el que se desarrollan, entre otras cuestiones. Además proporciona una visión de la economía global, un análisis de la capitalización de la industria, una mirada a la actividad de fusiones y adquisiciones, y una discusión sobre la participación del consumidor. A continuación el Informe completo.
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The eighth annual Global Powers of Consumer Products report identifies the world’s 250 largest consumer products companies, and also looks at industry trends and M&A activity.
Deloitte Touche Tohmatsu Limited is pleased to present the eighth annual Global Powers of Consumer Products. This report identifies the 250 largest consumer products companies around the world based on publicly available data for the fiscal year 2013 (encompassing companies’ fiscal years ended through June 2014).
The report also provides an outlook on the global economy, a look at market capitalization and merger & acquisition activity in the industry, and geographic and sector analysis. There is a section devoted to the "Q Ratio," which is a way of measuring non-tangible business assets such as brand equity and customer loyalty. The report also includes a special discussion on the importance of connecting with the connected consumer -- those customers who are actively engaged with each other and with the marketplace to an unprecedented degree.
Global Powers of Consumer Products 2015
Infographic: Engaging in the consumer conversation
This infographic summarizes why, more than ever, consumer products companies must directly engage with consumers. One important reason is that consumers are talking – all the time, everywhere – and it is they, not companies, who increasingly own the conversation about products and services. Consumers are critics and evangelists and curators. The old model, where communication was one-way and under the control of companies, is very nearly a thing of the past. The supply-driven world has become a demand-driven world where the consumer is in charge.
Global Powers of Consumer Products 2014: The connected consumer evolves
The seventh annual Global Powers of Consumer Products report identifies the 250 largest consumer products companies around the world based on publicly available data. The report also provides an outlook for the global economy, an analysis of market capitalization in the industry, a look at M&A activity in the consumer products sector, and a discussion of major trends affecting consumer products companies.
Global Powers of Consumer Products 2013: Engaging the connected consumer
The sixth annual Global Powers of Consumer Products report identifies the 250 largest consumer products companies around the world based on publicly available data. The report also provides an outlook for the global economy, a discussion of major trends affecting consumer products companies, and a Q ratio analysis.