Digital Democracy Survey

Análisis

Deloitte Digital Democracy Survey

Una mirada a la mente de los "media consumers"

Novena 9° Encuesta de Democracia Digital de Deloitte muestra entre otros un resumen de los hallazgos de la misma, por ejemplo cómo la adopción de nuevas tecnologías y dispositivos están cambiando los hábitos y preferencias en los consumidores de US, especialmente en las diferentes generaciones, así como la cantidad de diferentes dispositivos que se están utilizando para llegar al consumidor final, como ser tablets, smartphones, laptops, flat panel televisión, consolas de juego, smart watch etc. A continuación el informe completo.

Digital Democracy Survey 9th edition

The rapidly growing amount of content available via the Internet and the proliferation of devices offering high-quality viewing experiences has drastically shifted the way consumers view, access, and purchase content.

The ninth edition of Deloitte’s Digital Democracy Survey, fielded in November 2014, illustrates consumers’ mounting appetite for content—especially video—anywhere, anytime, and on any device.

Download the executive summary and view the press release to explore what the data reveals surrounding:

  • The product and device landscape
  • The personal viewing experience
  • The mainstreaming of digital
  • Binge watching
  • Multitasking
  • Viewing preferences
  • The current state of advertising
  • Content originators
  • The personalization of gaming
  • Social media as news

Don’t see what you’re looking for in our executive summary? We’ve got a lot more data. For more information on Deloitte’s Digital Democracy Survey, 9th Edition, email us at tmttrends@deloitte.com and follow us on Twitter @DeloitteTMT.

Download the executive summary

Millennials and the mainstreaming of digital

Millennials and the mainstreaming of digital

Thanks to emerging technologies, faster and more available connection speeds, and many consumers' desire to consume on the move, the way we experience media content continues to evolve. Download the infographic to find out more.

Download the Digital Democracy Survey 9th edition infographic

Prior editions

Deloitte has been surveying US consumers since 2007 to better understand evolving trends in technology, media, and telecommunications. For more information on prior editions please contact us.

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