What is Business for?


Business society

Business:Society is a new conversation about what business is for. It is an open forum for debate on one of the defining issues of our times: the relationship between business and society.

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Deloitte believes that business plays a crucial role in building a better society. This conversation is about re-connecting and re-imagining the contribution an individual business makes to society, as a direct function of its core business. It’s about how this contribution can be recognized in substantive, practical terms. It helps us understand and value a business, based on purpose as well as profit.

Our call is for every business to articulate its specific purpose in society – and pursue it with conviction. By aligning strategy, tactics, brand and values around a clear purpose, a more complete view of a business emerges.

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