football money league

Analysis

Deloitte Football Money League 2021

Testing times

Welcome to the 24th edition of the Deloitte Football Money League (‘DFML’), which profiles the financial performance of the highest revenue generating clubs in world football during the disrupted 2019/20 season.

Published just six months after the end of the disrupted 2019/20 season, the Money League is the most contemporary and reliable independent analysis of the clubs’ relative financial performance. The key findings of this edition are:

  • The top 20 clubs generated a combined €8.2 billion in 2019/20, down 12% on the prior season (€9.3 billion).
  • This €1.1 billion decrease is explained by:
    • a €937m (23%) drop in broadcast revenue, primarily due to the deferral of broadcast revenues to the financial year ending in 2020 and broadcaster rebates related to the disrupted 2019/20 season;
    • a €257m (17%) fall in matchday revenue as matches were first postponed and then either cancelled or resumed behind closed doors; and
    • offset by a by an €82m (2%) increase in commercial revenue, reflecting the commencement of several major commercial arrangements across Money League clubs in 2019/20.

We estimate that this year’s Money League clubs will have missed out on over €2 billion in revenue by the end of the 2020/21 season, including amounts foregone in respect of 2019/20, as a result of the COVID-19 pandemic, primarily due to:

  • Matchday revenue of Money League clubs being close to nil from March 2020 onwards, with fans unlikely to be able to return in significant numbers for any of the 2020/21 season; and
  • Broadcast rebates of the ‘big five’ leagues and UEFA reportedly total almost €1.2bn currently, of which a large proportion is borne by Money League clubs; and
    The lost potential to continue their previous growth trajectory over the period.

Deloitte Football Money League 2021

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