Franchisors’ perspectives, prospects and practices
The franchise is a diversified segment that involves companies of the most different sizes, segments and management profiles. Understanding this universe provides us important insights on how franchises are preparing to meet the challenges of the economic environment and the demands of consumers today and in the future.
This report, produced by Deloitte and the Brazilian Franchising Association (ABF), provides an unpublished survey and analysis of the stage and challenge of the franchising sector in Brazil.
Dealing with an increasingly connected and demanding consumer is a challenge for all those involved in the retail or service sectors.
This studyshows the maturity of the franchise sector in Brazil and breaks some important paradigms on critical themes of the segment, such as expansion, innovation, governance and risk management.