Perspectives

The chemical multiverse 4.0

Promising future for the strong, decisive and persistent

It is a fascinating time to be in the chemical industry. The changes taking place are truly remarkable and the challenges ahead are equally daunting. Never before has it been so important for companies to understand where they stand now and where they plan to be in the future. The chemical multiverse 4.0 was designed to serve as a vital aid to help get companies there and support their business goals.

In the wake of the dramatic economic downturn of the second half of 2008 and throughout 2009, Deloitte Touche Tohmatsu Limited (Deloitte Global) launched the Chemicals 2020 trilogy. This series of reports titled The decade ahead (December 2009), The chemical multiverse (November 2010), and The end market alchemy (October 2011), was grounded in four areas:

  • State of the chemical industry, as a whole
  • Position of individual companies that manufactured and sold
    chemicals and plastics
  • Habits and patterns of customers
  • Economic environment in major regions of the world

This next report in the series, entitled The chemical multiverse 4.0, seeks to accomplish much the same thing, albeit in a very different context. The times have changed and so has the chemical industry. Despite extraordinary pressures from a multitude of sources, the industry has continued to perform and mature. Additionally, it has adjusted its strategies as needed to manage feedstock volatility, handle slumps driven by key buyers in the automotive and construction industries, and manage the emergence of massive state-owned enterprises in China.

The chemical multiverse 4.0
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