Enterprise Social Networks: another tool, but not yet a panacea
TMT Technology Predictions 2013
Deloitte predicts that by the end of 2013 more than 90 percent of Fortune 500 companies will have partially or fully implemented an Enterprise Social Network (ESN), a 70 percent increase over 2011.
A note from the authors
How do the numbers from the survey correspond to consumer-oriented social networks? Some consumer-oriented social networks have large numbers of members signed up, but in general the proportion of active users is very much in line with this year’s ESN survey. About 58 percent read posts once a week or less and 56 percent make less than one post a week. A separate study suggests five percent of users create 75 percent of content.
What can companies do to improve the success rate of ESNs? The survey indicates that users feel their ESN experience could be improved if the company incorporated the ESN into existing business processes. In addition, a ‘how to’ guide and a list of potential uses and success stories would be valuable. About a third of those who use an ESN say it has made a positive impact on their work. That number may generate a positive return, based on the investment in the tool; however, many organizations will likely wish to see a higher level of engagement.
Enterprise social networks have been a hot topic for years, but what does the future hold? Listen in as the TMT Predictions 2013 co-authors discuss key points from this technology prediction.
Duncan Stewart, Director of TMT Research, Deloitte Canada, and co-author of TMT Predictions.
Paul Lee, Head of Global TMT Research, co-author of TMT Predictions.
Stephen Heasley, Global Online Communications, Deloitte Touche Tohmatsu Limited