Predictive analytics does exactly that: it harnesses your data into actionable perspectives that enable you to make smarter decisions, differentiate your business from competitors, and foster an environment for innovation that ultimately benefits your customers.

At Deloitte, we believe analytics should go beyond simply describing what happened in the past—it should offer a powerful lens on the future. Our team has extensive industry experience in this, using leading technology to unleash the full potential of predictive analytics to benefit your business.

Here’s what predictive analytics can help you achieve:

• Based on their real-life interactions with your business, gain a much deeper understanding of your customers and their buying behaviour

• Improve employee retention and engagement, and more accurately assess how HR policies affect performance

• Spot opportunities for upselling and cross-selling earlier, helping to deepen and diversify your revenue base

• More accurately predict the possible outcomes across the key performance metrics you’re tracking within your business

• Control costs and drive better ROI by more quickly identifying inefficient or underperforming marketing tactics, coupled with insights about where to redeploy your budget

• For insurers, a simplified underwriting process, greater predictability for claims frequency and severity, and a faster way to uncover fraud patterns