Going digital, going direct

Imagine being able to control all consumer interactions with your brand. Now more than ever, brands have the power to own their customer relationships. Digital platforms and tools empower brands to open new channels and broaden their customer reach — driving the following benefits:

• Increased revenue stream
• Greater profits
• Enhanced financial performance

All brands have something to gain via digital, direct-to-consumer opportunities. For established brands that have traditionally offered products through retailers or other third-party channels, going direct opens up new channels to drive revenue. A digital presence complements and broadens markets for established brands already operating their own retail locations. Finally, emerging brands can quickly grow their business online without incurring the costs associated with bricks-and-mortar outlets.

Going direct offers many benefits to Canadian brands — but it requires the right strategic approach. Deloitte can work with you to evaluate your options and develop a plan for going direct in the digital era.