2022 Canadian retail outlook

Focus on customers, brand, and agility vital to retail success

It’s been an unpredictable two years for Canadian retailers. Navigating pandemic-related safety mandates and pivoting their operations to evolve with the drastic shift to online shopping was not the only challenge retailers have had to overcome. Knotted supply chains led to empty shelves, longer lead times, and higher shipping costs. Demand for talent led to rising labour costs and inflationary pressures increased at an unprecedented rate.

 

About Deloitte’s 2022 Canadian retail outlook


The pandemic led many retailers to seize the chance to make long-overdue investments in systems and processes to meet consumers’ rapid embrace of omnichannel shopping. Now, as normalcy seems to be on the horizon, retail businesses have an opportunity to pause and plan more strategically. What will that future hold?

Deloitte recently surveyed Canadian retail executives to gather their perspectives on the issues and trends they believe the retail industry will face over the next 12 months. This report delves deeper into those trends. Explore our analysis in more detail and discover the key next steps for the industry.

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Revenue optimism tempered by margin erosion

Supply chain complexities will impact planned investment

To fight for the best talent, know what you stand for

Consider ESG an organization-wide responsibility

Focus on brand and customer, while remaining adaptable

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