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2022 Canadian retail outlook

Focus on customers, brand, and agility vital to retail success

It’s been an unpredictable two years for Canadian retailers. Navigating pandemic-related safety mandates and pivoting their operations to evolve with the drastic shift to online shopping was not the only challenge retailers have had to overcome. Knotted supply chains led to empty shelves, longer lead times, and higher shipping costs. Demand for talent led to rising labour costs and inflationary pressures increased at an unprecedented rate.

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About Deloitte’s 2022 Canadian retail outlook

The pandemic led many retailers to seize the chance to make long-overdue investments in systems and processes to meet consumers’ rapid embrace of omnichannel shopping. Now, as normalcy seems to be on the horizon, retail businesses have an opportunity to pause and plan more strategically. What will that future hold?

Deloitte recently surveyed Canadian retail executives to gather their perspectives on the issues and trends they believe the retail industry will face over the next 12 months. This report delves deeper into those trends. Explore our analysis in more detail and discover the key next steps for the industry.

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Revenue optimism tempered by margin erosion

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Supply chain complexities will impact planned investment

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To fight for the best talent, know what you stand for

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Consider ESG an organization-wide responsibility

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Focus on brand and customer, while remaining adaptable

Contact

Marty Weintraub

National Retail Leader

Marty leads the National Retail Consulting practice for Canada. For the past 20 years, he has advised retail clients on developing and implementing enterprise-wide retail transformation and operational improvement programs that impact business processes, organization designs and technology enablement. These programs result in his clients realizing significant improvements to sales, margin, SG&A and working capital in a world of retailing where traditional ways of operating are no longer sufficient.

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