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Deloitte State of the Consumer Tracker

Establishing the road to a global consumer recovery in the era of COVID-19

In the span of a few months, what started as a global health crisis has also morphed into an economic crisis. The world has not seen these two forces so intertwined since the 1918 flu epidemic. As economies the world over seek to reopen, we are keenly interested in the impact of the interplay between personal health and financial well-being on consumer behaviour.

When will consumers feel safe enough to return to work, stores, theatres, restaurants, and travel? Will they return to old behaviours or will new ones be born? Will stay-at-home orders create pent-up demand?

To begin to answer these questions, Deloitte is conducting longitudinal biweekly surveys of consumers across more than 10 countries.

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