Organizational needs drive operating model choices

Analytics as a living ecosystem

The most successful companies use analysis, data, and reasoning in every one of their decision-making processes. In fact, our recent research found that 85% of Insight Driven Organizations (IDOs)—those that have truly embraced analytics in every corner of their business—exceeded their corporate goals over the past 12 months, compared to 67% of less analytically mature organizations.

For an IDO, analytics is not a one-off project. It’s how they work—every day.

Our research also shows that the companies that are closest to becoming an IDO are those that look well beyond the numbers. Although data and technology are important, IDOs put just as much emphasis on people, process, and strategy as they grow into this new way of operating.

Deloitte’s proprietary IDO Maturity Model can help you benchmark your own company’s analytic progress against others in your industry across North America, and identify where strengths and gaps lie.

Developing the IDO Maturity Model

In our IDO framework, we define five levels of maturity:

  • Ad-hoc analytics: Aware of analytics, but little to no infrastructure and poorly defined analytics strategy
  • Localized analytics: Adopting analytics, building capability, and articulating an analytic strategy in silos
  • Analytic aspirations: Expanding ad-hoc analytical capabilities beyond silos and into mainstream business functions
  • Analytical companies: Industrializing analytics to combine data from broad sources into meaningful content and new ideas
  • Insight Driven Organizations: Transforming analytics to streamline decision-making across all business functions

Using this framework as a starting point, we surveyed executives and senior managers from more than 200 organizations across the US and Canada. Their responses allowed us to develop the IDO Maturity Index, an industry-level benchmark to compare analytic maturity between one company or industry and another—which allows us to assess your organization and identify where gaps and strengths lie.

Becoming an IDO is not easy, but you don’t have to do it alone

If you’re struggling to figure out how to make it work, you’re not alone. Only 1 in 20 Canadian organizations consider themselves IDOs—well below the US (17%). This means there’s a huge opportunity to harness the power of insight to gain advantage over your competition.

It’s not easy to know how to make your organization more insight-driven—this is still relatively new for a lot of companies. And there is no one-size-fits-all solution. Our survey clearly shows that successfully embedding an insight-driven mindset into a business takes collaboration, consensus, education, and change management.

Ready to dive in? Deloitte can help. We use our IDO Maturity Model, along with targeted methodology, tools, and accelerators, to support you through a successful IDO transformation. Please contact us for more information.

Shak Parran,
Partner | Strategic Analytics and Modelling
416-775 7284,

Audrey Ancion,
Senior Manager | Strategic Analytics and Modelling

John MacLeod,
Senior Manager | Strategic Analytics and Modelling

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