Changing directions
Rethinking
working and commuting in the GTA
Toronto is a world class city, but the debate on regional congestion does not consider commuters’ needs sufficiently to have the impact desired. It is no longer enough to simply build more lanes, or add more trains. Employers and transportation stakeholders in the GTA must expand their perspective to consider commuting for what it really is—an individual process of moving between home and work. To address commuter woes, we need to expand the conversation beyond "transportation infrastructure" to facilitate a stronger partnership between governments, employers, developers, and commuters themselves.
To improve commuting, we need to understand commuters
To drive toward better commuting solutions, we must bring commuters into the conversation. Commuting, as a process, is fundamentally rooted in personal experience. Every commuter is an expert in commuting, someone who can lend valuable, actionable insight to the conversation.
Five archetypal commuters—Lin-He, Carol, Robert, Peter and Kat—offer insight into the diversities of the GTA commuting experience. Understanding their experiences and pain points can help us figure out how to change directions and find better commuting solutions.
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