The future belongs to the bold

Canada needs more courage





Canada is at a tipping point

Canada is at a tipping point

With the 150th anniversary of confederation on the horizon, we must be bold to overcome a turbulent economic landscape and ensure our country's future prosperity.

At the root of Canada's stagnant economy, and key to invigorating it, is courage.

Courage is doing the right thing—the hard thing—for the greater good, despite being filled with fear, doubt or uncertainty. Courage is taking a stand when it's difficult, not when it's easy.

   
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The alarming state of courage in Canada

We surveyed 1,200 business leaders across Canada to better understand the state of courage in Canadian organizations.

Our analysis uncovered a stark reality: at a time when Canada needs its businesses to be bolder than ever, only 1 in 10 Canadian companies is truly courageous. Yet, an astonishing 44% believe they are.



Canadian businesses' perception vs. reality




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Businesses that believe "Courageous" accurately describes their organization

Businesses that are truly courageous

   
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There is good news.

30% of Canadian businesses are evolving. These are the companies on the cusp of courage—the courageous businesses of tomorrow. If their leaders take action today, our country will experience the growth it needs to reach new heights.

Canadian businesses by category of courage




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Fearful - 15%

Fearful businesses score poorly, on average, across all elements of courage

Hesitant - 43%

Businesses that are hesitant score moderately across the elements

Evolving - 30%

Evolving businesses score moderately across the elements, but outperform hesitant businesses on the core elements

Courageous - 11%

Courageous businesses score highly across all elements of courage

Download The future belongs to the bold: Canada needs more courage.

To learn more about Canada's courage gap—and how to close it—get the full report.

The five elements of courage

In our research, we zeroed in on five elements—five behaviours and attitudes—that are critical to courageous decision-making and action.

Use the circles to see more  

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Why courage? Why now?

Canada faces a number of economic challenges, but we know our country's potential is limitless. We need our businesses to be bold and daring in their pursuit of success in order to convert that potential into future prosperity and overcome the current state of Canada's economy.


Projected GDP Growth, 2016



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Canadian economic growth has stagnated. Canada's GDP growth has hovered near 2% for the past three years, and it's expected to reach only 1.3% in 2016—compared to 3.1% growth globally.


Deloitte Risk Behaviour Index



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Canada has a deep-rooted, cultural aversion to risk. In our 2011 report, The future of productivity: An eight-step game plan for Canada, our research showed that Canadian firms were significantly more risk-averse than their US counterparts.

Download The future belongs to the bold: Canada needs more courage.

To learn more about Canada's courage gap—and how to close it—get the full report.



Courage is the key to growth

Why should Canadian business leaders care about courage? While our research uncovered some startling truths about Canada's business courage, it also provided insights into the tremendous impact courage can have on an organization's success.



Courageousness and revenue growth


Courageousness and revenue growth

Over the past year, has your organization's revenue increased, decreased, or stayed the same?


Decreased

Increased

  Fearful

  Hesitant

  Evolving

  Courageous

Courageousness and employment growth


Courageousness and employment growth

Over the past year, has the number of employees working for your organization in Canada increased, decreased, or stayed the same?


Decreased a great deal

Increased a great deal

  Fearful

  Hesitant

  Evolving

  Courageous

Courageousness and R&D investment intentions


Courageousness and R&D investment intentions

Does your firm plan to increase or decrease spending on research and development over the next five years?


Decrease

Stay about the same

Increase

  Fearful

  Hesitant

  Evolving

  Courageous

Courageousness and new product development


Courageousness and new product development

What percentage of your current product / service offering was introduced in the last five years?


0-10%

10%-20%

>20%

  Fearful

  Hesitant

  Evolving

  Courageous





We need more courage in Canadian business

The simple fact is this: Canada's businesses and other organizations must find and unleash their courage. It can be done. It just takes the will to act and the grit to see it through.




Don't miss out on this opportunity

Ready to instil a greater sense of courage at your organization? Download The future belongs to the bold: Canada needs more courage.








Learn more about Canada at 175  


Read Bold bets for our country: It’s time for deliberate action, a report from the Canada at 175 series, to discover why our country needs to take on bold bets. Sign up below and be the first to know about the future updates.



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