How SEO helps websites achieve revenue goals

When qualified prospects visit pages on a website and find exactly what they’re looking for, the result may well lead to increased leads and sales.

So, how do companies ensure these prospects find them before they find their competitors? By making sure their website and its most relevant pages are optimized to rank high in search results. This process is called search engine optimization, or SEO.

Although SEO is a complex, long-term strategy, it’s one of the best investments a company can make. By ranking higher on search engines, a website is more likely to be seen by users who are searching for the products or services being offered.

More than 90% of search traffic comes from the first page of results and over 50% from the top two organic results alone.

The first step in optimizing a website is to thoroughly understand its current state by analyzing the website structure, content, and usability through an SEO/website audit.