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Deloitte acquires Isaac Reputation Group Inc. to enhance capabilities in corporate purpose

Toronto, October 1, 2019 – Deloitte Canada is joining forces with Isaac Reputation Group Inc. (Isaac) to increase focus on corporate purpose and reputation. Headquartered in Toronto, the full-service communications and engagement firm, which provides services related to corporate purpose, business strategy and planning, brand identity, creative, project management and business analytics, will be joining Deloitte’s Risk Advisory practice.

“With Isaac’s purpose methodology, this addition is a key differentiator for our firm and our clients, particularly those looking for counsel on corporate purpose, stakeholder trust, and reputation,” said Poonam Singh, Managing Partner of Risk Advisory at Deloitte Canada. “With Isaac’s expertise and deep creative capabilities, we’re now much more equipped to serve our clients better and provide meaningful insights catered to their unique and diverse business needs.”

Early pioneers in the field of corporate purpose, Isaac Reputation Group’s team will join the Risk Advisory business, under Strategic & Reputation Risk, at Deloitte Canada to provide a truly unique service in the marketplace. “Not only does the Isaac team have a strong reputation in the corporate purpose market, but its experience is in an area of great importance to our clients,” said Henry Stoch, a Risk Advisory partner at Deloitte Canada. “With our clients identifying corporate purpose as a strategic need for their businesses, the Isaac team will play a key role in increasing our services and capabilities in this area.”

“We are thrilled to unite our service with Deloitte and its peerless team of progress-minded professionals, especially since we’ve worked closely together in the past,” said Mike Robitaille, president of Isaac Reputation Group. “By joining Deloitte, we’re bringing consulting and creative expertise together to increase the value contributed by all stakeholders to the competitiveness and success of companies. With a broad range of resources, we can skillfully advise clients on building true purpose-led companies and execute across the whole organization to create the associated competitive advantage.”

Joining Deloitte will be Isaac’s Toronto-based employees, including Mike Robitaille as partner and Bob Goulart as creative director.

Deloitte Canada’s Corporate Development Office (CDO), led by Christian Caron, actively pursues and responds to merger, acquisition, and alliance opportunities that align with the firm’s commitment to client service excellence. Each acquisition demonstrates Deloitte’s commitment to providing integrated services that help its clients respond to the most significant challenges and opportunities facing their business.

Learn more about Deloitte Isaac at

About Deloitte

Deloitte provides audit and assurance, consulting, financial advisory, risk advisory, tax, and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights, and service to address clients’ most complex business challenges. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.  Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Our global Purpose is making an impact that matters. At Deloitte Canada, that translates into building a better future by accelerating and expanding access to knowledge. We believe we can achieve this Purpose by living our shared values to lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact.

To learn more about how Deloitte’s approximately 312,000 professionals, over 12,000 of whom are part of the Canadian firm, please connect with us on LinkedInTwitterInstagram, or Facebook.

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