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Deloitte acquires Market Gravity to expand creative consulting services

Creative consulting services enhanced to reinvent businesses for the future

Toronto, June 8, 2017 – Today, Deloitte announced the acquisition of Market Gravity, a proposition design consultancy, headquartered in London, with offices in Edinburgh, New York and Toronto. Market Gravity’s unique combination of customer insight, commercial skills and design experience – along with Deloitte’s capacity for large-scale digital transformation – will expand the firm’s creative consulting services to help clients create and launch innovative products and services across sectors including financial services, retail, energy, telecoms and automotive.

Market Gravity’s team of consultants, designers, marketers, insight specialists and entrepreneurs will become part of Deloitte’s consulting service line. Its two founding partners, Gideon Hyde, and Peter Sayburn join as Deloitte partners and continue to lead the team operating under the Market Gravity brand.

“To thrive in this age of rapid technological change and disruption, organizations must reinvent their business for the future,” said Gordon Sandford, Partner and Leader for Deloitte Digital in Canada. “With Market Gravity’s innovation and customer-led design approach and Deloitte’s capacity for large scale digital transformation, clients can now take a concept to market at a pace much quicker than previously possible. It is this entrepreneurial spirit that is at the heart of the design process which builds momentum for launching new ventures, products and services.”

”Now with Market Gravity, we have a stronger advantage that will help clients plan, structure, grow and technology-enable their business,” said Cielito Ward, Partner and National Technology Strategy and Architecture Leader for Deloitte in Canada. “Together we can help clients lead and compete today and get to where they want to be in the future.”

"Working in the Canadian market for the past two years, we’ve seen a real appetite to deliver innovative products and services to market quickly, as well as a desire to unlock entrepreneurialism within large organizations,” said Paul Bowman, Director, Market Gravity in Toronto. “We are very honoured and excited to join forces with Deloitte, the most entrepreneurial and successful firm in Canada. Together we will deliver amazing outcomes for our clients.”

About Deloitte
Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private companies limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.  

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