We help our clients drive transformational growth by using textured customer insights, actionable segmentation, operating model changes, new and dynamic pricing models, and advanced performance management.
Monitor Deloitte's growth and customer strategy professionals work with executives, including business leaders and chief marketing officers, to design and deliver customer- and marketing-anchored change and growth in their business. Our services centre on four types of customer and marketing transformation: growth and marketing, customer engagement and experience, marketing capability, and pricing.
Solutions with a focus on competitive advantage. While industry benchmarks are useful, differentiation often comes from adapting and using outside industry practices and trends. Next-in-class capabilities and strategies are imperative for unlocking growth and leadership. We combine this focus with deep industry and functional experience to bring distinctive, yet practical, insight to engagements.
Deep empathy for the consumer. We have spent decades building an understanding of what drives consumer behaviour and its implications for organizations. Success with new and blurring channels as well as new customers requires a ruthless focus on understanding the why consumers behave the way they do.
Proprietary, cutting-edge methodologies. Our methods—which are transparent, teachable, and intuitive—help clients achieve step changes in their growth rates. And our consulting style engages client teams, uncovers and addresses internal barriers to growth, transfers knowledge, and leads to a positive, sustainable impact on growth.
A bias for building capabilities. Sustainable organic growth is rooted in stronger marketing and customer-engagement capabilities. Our engagements are designed to build enduring marketing capabilities, including “traditional” capabilities like global brand strategy and customer insights as well as newer capabilities like omnichannel management (digital, social, and mobile) and effective use of advanced analytics to inform decision-making and marketing operations.
A fresh approach. We are committed to identifying, (re)framing, and addressing the major issues and questions that are relevant to each engagement. We do not promote one type of technology, provider, source of data, or outsourcing option.
We help our clients develop:
- Growth rate improvements
- Improvements in customer loyalty and retention rates
- Improvements in marketing and customer-service spending effectiveness
- Profit growth through marketing actions associated with transformation strategies