Alex Morris

Partner, Deloitte Leader, Doblin Canada

Alex Morris

Bay Adelaide East

8 Adelaide Street West, Suite 200




M5H 0A9

View on a map

Alex Morris is a partner at Deloitte. He also founded and leads Doblin Canada, Deloitte’s innovation and design consultancy, which has been a leading voice in the innovation and design world for the last 40 years, pioneering some of the most important principles innovators rely on today.

Alex joined Doblin 10 years ago and leads the firm’s largest innovation transformation programs, with clients including the Toronto Stock Exchange, Barrick Gold, Loblaw, and the Royal Bank of Canada.

He brings together multi-disciplinary teams of designers, social scientists, technologists, and strategists to build signature innovation capabilities and design and prototype new businesses, including Sonnet, a ground-breaking new offering in home and auto insurance, and PC Insiders, a new subscription grocery offering for Canadians.

Alex works across sectors and advises some of Canada’s fastest growing startups, such as Wealthsimple. He was also a leading advisor on the City of Toronto’s response for Amazon’s second headquarters (HQ2).

Alex Morris