Partner, Risk Advisory
Bay Adelaide East
8 Adelaide Street West, Suite 200
Dale is a Partner within Risk Advisory. He’s had a 25-year career in consumer packaged goods & telecommunications, focused on General Management and Sales & Marketing. His broad experience includes leading a P&L, GTM strategy, product innovation, consumer/customer insights, and brand strategy at Canadian and multinational companies.
Dale has a long history of success in executive roles with large organizations including PepsiCo Canada and Rogers Communications. He spent 13 years in leadership positions at PepsiCo Foods and Beverages and was Chief Marketing Officer where he led the consumer strategy and drove key business integrations. In 2011, he moved to Rogers Communications as SVP of Marketing & Consumer Insights and then became Chief Brand Officer where he was part of the Executive Leadership Team and led the group responsible for Brand, Advertising, Client Communication and Sponsorship. In 2019, he joined Cannabis Compliance Inc. (CCI) as President & CEO where he led the acquisition of CCI by Deloitte Canada in November 2019. A graduate of the Laurentian University, Dale was honoured in 2010 as one of 50 Laurentian Alumni that epitomize the university’s core values.