National Leader, Sport Business Advisory
Bay Adelaide East
8 Adelaide Street West, Suite 200
Jeff is a Senior Manager within Deloitte’s Financial Advisory Services practice and leads Deloitte Canada’s Sport Business Advisory activities.
During his time at Deloitte, Jeff has worked with professional sport leagues, players’ association, professional teams, national Olympic committee, national sport organizations, sport technology companies, lotteries and large municipalities. These projects have focused on growth strategy, sport betting, esports, revenue diversification, customer engagement, economic impact analysis, infrastructure, business case development, operating model and governance, asset review, financial and commercial due diligence, workplace culture and conduct, and revenue/fan analytics.
Jeff was also an author of the “D5 Esports Report”, which outlined five commercial concepts for sport organizations and their corporate partners: i) integrating esports into the game day experience; ii) leveraging existing gaming avidity amongst athletes to build their personal brand; iii) creation of a holistic development pipeline for esports athletes; iv) development of a digital platform to facilitate local esports initiatives; and v) how brands can build a sustainable presence in the esports community.
Jeff has been a presenter at the National Hockey League’s Club Business Meetings and Curling Canada’s National Curling Congress.
Jeff holds an Honors Business Administration (HBA), with distinction, from the Richard Ivey School of Business and is the Finance Director for the Ontario Para Network.