Market Positioning and Future of Canada Centre
Bay Adelaide East
8 Adelaide Street West, Suite 200
Mike Nethercott leads the firm’s market positioning portfolio, which includes oversight and integration of thought leadership, public policy, corporate social responsibility, and marketing activities.
Mike was a Naval officer for 10 years, and first joined Deloitte in 1994, where he led marketing for Deloitte Consulting in Canada, the United States, Europe, and Asia. He left the firm in 2003 and held a senior management and marketing role in a public life sciences company.
From 2008, Mike founded deecipher Inc., ultimately a mid-sized digital and marketing agency. His clients included Fortune 500, mid-sized companies and numerous start-ups in both Canada and the United States. Mike returned to Deloitte in 2015 as Chief Marketing Officer when his agency was integrated into Deloitte. He was promoted to his current position in 2019.
Mike is active in the community and volunteers his time as a mentor for the American Marketing Association. Mike and his family live in Richmond Hill, where he restores 70’s sports cars and competes aggressively for Front Garden Awards.