Perspectives
Digital Marketing Trends for 2018
Opportunities versus watchouts
June 2018
This presentation focuses on selected digital marketing trends that marketers can capitalize on straight away in 2018, presented during our workshops organized for AmCham 30under30 program participants.
The presentation is divided into two parts: the first part looks at shifts in people’s behaviours. The second part takes a closer look at what technology enables and at what is proving increasingly effective at driving marketing goals.
Both parts are interconnected: the first fuels and influences the second one. When linked, they present a picture of the new digital landscape that we are living in or will be living in soon.
Not all of the trends presented here may surprise you. Some of these have been trends for a few years now. Why bother mentioning them once again?
Seemingly familiar landscapes prove to be constantly growing and evolving, requiring marketers to adapt and reconsider their current strategies.
Digital Marketing Trends for 2018: Opportunities versus watchouts
This presentation focuses on selected digital marketing trends that you can capitalize on straight away in 2018 – and intentionally omits other, more distant trends.