Insurance: Joining the digital revolution

On the face of it, Switzerland’s insurance sector is in great shape. Its big players are just that – large, strong and for the most part untroubled by the crises of the past. The Swiss market is deep and well served, even saturated. Other than the ongoing challenge of striving for market share and growth, there is seemingly little to disturb the sector’s comfortable position.

Yet one glance at other sectors, even in parts of financial services, shows changing customer expectations, access to highly digitised customer experiences, and the pervasive influence of Big Tech on how we buy products and services. There is a genuine sense that insurance is next, with the first clear evidence that the change has already started.

Swiss Financial Services in 2030

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