Cognitive Advantage

Driving real business outcomes with cognitive technology solutions

We’ve anticipated it for years, and now it’s becoming reality: Emerging technologies are finally able to emulate and augment the power of the human brain. That has big implications for the business world, which is still coming to terms with the opportunities presented by the enormous amount of data pulsing through markets, individual businesses, and more. Conventional technology is not up to the task of extracting the full value of this mountain of data. But the promise of cognitive technology solutions is clear.

Why now?

The dawn of the cognitive era creates newer, and in many cases bigger, opportunities for businesses to generate value from their data, in tandem with analytics advances. Imagine helping your workers take an “amplified intelligence” approach that combines their own insights with machine-generated insights to focus on what matters most: Improving core operations, building new assets, and enabling better outcomes for your organization and its customers. That’s the cognitive advantage. And with big advances in cognitive capabilities, it’s finally within reach.

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How we can help

Our Cognitive Advantage offerings are designed to help organizations transform decision-making, work, and interactions through the use of insights, automation, and engagement capabilities. Our offerings are tailored to be industry-specific and powered by our cognitive platform.

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Robotics & Cognitive Automation

Enable machines to augment human actions and judgement with robotics and cognitive technologies.

What the advantage looks like: Perform tasks

Transformative change: Automate repeatable tasks to improve efficiency

Flexibility: Unchain profits from scale constraints to increase enterprise flexibility

New competencies: Engage existing talent to focus on higher-value tasks

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Cognitive Insights

Identify opportunities for growth, diversification, and efficiencies by creating large-scale organizational intelligence with pattern detection and the ability to analyze multiple data sources.

What the advantage looks like: Make decisions

New growth: Uncover hidden patterns to identify new opportunities for innovation

Evidence-based decision: Apply a science-based decision-making process informed by deeper insights

Timely action: Push real-time, contextual insights to decision makers at relevant moments

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Cognitive Engagement

Use intelligent agents and avatars to deliver mass consumer personalization at scale and smarter, more relevant insights to amplify end-user experience.

What the advantage looks like: Take action

Optimized consumer behavior: Drive consumer behavior by delivering hyper-personalization at scale

Next-gen customer experience: Deploy personalized digital assistants to interact with customers

Ubiquitous engagement: Generate personalized and contextual recommendations to consumers

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The Cognitive Framework

Each of the three pillars of cognitive technology – automation, insights, and engagement – can empower a business on its own. But they only reach their full potential when they are deployed alongside each other. The Cognitive Framework lays out how cognitive technology can go beyond cost-saving and towards transforming organisations.

Insights engines will autonomously take action and virtual agents will support customers employees alike – the firms that achieve the highest integration will be the most competitive.

Vitamin D: Deloitte’s Analytics Blog

Explore topics and trends in analytics, cognitive, data science, and more. Featuring informed perspectives from Deloitte leaders and other luminaries, Vitamin D delivers bold, real-world strategies and inspiring success stories to help organizations gain the insight-driven advantage and achieve better outcomes.

Get your regular dose of analytics insights here!

Get in touch: Want to continue the cognitive conversation? Start here.

Antonio Russo

Antonio Russo

Innovation Leader and Partner

Antonio leads Deloitte's Analytics & Cognitive Advisory in Switzerland and is responsible for Innovation within Deloitte Switzerland’s Executive team. His team helps clients leverage the power of arti... More

Fabien Lopez

Fabien Lopez


Fabien is a Director, leading Deloitte Switzerland’s Innovation Lab. He is driving business transformation at scale via ecosystems with a focus on Consumer Products, Life Science and Finance industrie... More