Commercial Operations in Life Sciences

In Selling, Life Sciences companies develop plans to target accounts and customer segments and manage leads and opportunities. With market complexity is increasing, digital engagement will be a necessity as Life Sciences companies look at ways to enable Salesforce effectiveness programmes for the post-pandemic world. Standard pharmaceutical sales methods still exist, but they are rapidly being combined with digital and data-driven approaches.

The future competitive advantage is about commercial execution: informed decisions based on automated analytics, growth driven by customised offerings, and innovative services delivered by an ecosystem of connected assets and platforms, while still accounting for the importance of human experience.
Selling interventions present benefits to Life Sciences organisations, by:

  • Enabling sales efficiency and effectiveness measures.
  • Implementing data-driven customer segmentation.
  • Optimising field force deployment.

To optimise this approach to Selling we have devised the following suite of solutions. Please refer to the respective downloads for further detail.

Through the next couple of weeks we will be launching the four deep dives. Stay tuned.

Download the deep dives & tools

Commercial Analytics, Direct sales, Indirect Sales, and Cost-to-serve analysis

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