Case studies

A luxury statement in the beauty market

Deloitte is supporting SENSAI’s redefinition of its social media presence, aiming to increase both brand awareness and traffic on the new E-commerce website. To do so Deloitte is performing: advisory on the social media schedule, channel management on the schedule decided by SENSAI, advisory on targeting and retargeting of the audience, social media management, advisory and revision of the channel strategy, production of content for the E-commerce platform, monthly planning and reporting.

Services:
Photography & video, Content Creation, Social Media Strategy, Social Media Management, Art direction, Paid Media

Ambition:
Sensai is a luxury cosmetics brand, fusing advanced skincare technology with time-honored Japanese aesthetics and sensibility. Cosmetics lovers have a firm idea of their "holy grail" products. Items such as concealers, foundations, lipsticks or night serums are so essential to their personal beauty routines that they can not live without them. The client’s ambition is to improve the brand awareness by strengthening Sensai´s story, adapting and creating more interactive and emotional content, and optimising paid media campaigns.

Solution:
Just like Sensai customers, Deloitte also has a "holy grail" – a marketing mix strategy that communicates the luxury brand and drives consumer conversion. For Sensai, Deloitte is developing a full and integrated strategy that includes social media, content and photoshoot production, paid media and performance reporting. Our understanding of the brand’s DNA helps us leverage our strategy and grow its audience of beauty enthusiasts.

Just like Sensai customers, Deloitte also has a "holy grail" – a marketing mix strategy that communicates the luxury brand and drives consumer conversion. For Sensai, Deloitte is developing a full and integrated strategy that includes social media, content and photoshoot production, paid media and performance reporting. Our understanding of the brand’s DNA helps us leverage our strategy and grow its audience of beauty enthusiasts.

Takeaway:
The client was flabbergasted by Deloitte’s speed of response and a great relationship was put in place, ensuring a long-term relationship right from the beginning.


Our Impact:

  • 4.99% average engagement rate (posts)
  • 37,317 average reach
  • 15,544 new followers

Did you find this useful?