Bettina Baer

Technology Strategy & Transformation

Senior Consultant - Sports Business Group

Bettina Baer

Pfingstweidstrasse 11

8005 Zurich


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Bettina is a Senior Consultant in the Technology, Strategy & Transformation team in Zurich.

Bettina has project experience in sports, particularly football. She has several years of professional experience in the sports industry working for associations, rights holders and service providers. As a player, she won multiple Swiss championships with FC Zürich and was a member of the Swiss national football team. Bettina holds a Master’s in Business Innovation from the University of St. Gallen (HSG).

Bettina's focus is on technology, specifically in conceptualising agile IT operating models and implementing IT maturity assessments.