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ChairmanChats@DeloitteChina #4: Value proposition design

Published date: 1 September 2021

Welcome to the 4th edition of my ChairmanChats@DeloitteChina series. Our topic for this episode is – value proposition design!

We hear from clients that it can be a jump from having an idea to actually launching it in the market, and they often don’t have all the resources and knowledge needed to make it happen. This is where our Market Gravity offering comes in. In 2017, Deloitte Digital acquired Market Gravity to broaden our overall offering.

Market Gravity’s innovation and customer-led design skills, combined with Deloitte’s capacity for large-scale digital transformation, enable clients to reinvent their businesses for the future.

In this episode, I invited Dewi Dallaway-McKey, Market Gravity APAC leader, and her colleagues Nathan Adler and Grace Ng, to share with us what they do, why clients love working with them, and some of their successful client collaborations. Their work is also highly complementary to the overall Deloitte Digital offering. I see a bright future as we continue to strive together to help clients innovate and succeed in this digital era. 

Market Gravity is a studio of corporate entrepreneurs. They help big businesses create new businesses by thinking big, starting small and making things real, fast. This concept, and having the ability to create tangible, actionable outcomes for clients, is what we need to stay competitive in this ever-changing digital era.

I look forward to hearing more about what Market Gravity does to make an impact that matters to our clients and their customers.

Autumn is fast approaching, faster this year (it seems) than normal. It's time to gear up our creativity to develop more innovative solutions that help our clients achieve success and get ready for 2022! After all, their success is our success!

September has arrived, and may it mark the start of greater things for you and yours. I wish you a happy new month!

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