Services
Marketing
Explaining Marketing can be overwhelming – it is an umbrella term that consists of marketing automation, loyalty marketing, customer data platform, content marketing, social engagement…All we know is marketers are no longer in the "Mad Men" Era. However, how do we navigate the new marketing landscape?
At Deloitte Digital, we see Marketing as the cross-functional glue of customer experience. Modern Marketers need to collaborate with the advertising team to operate integrated marketing and advertising technology stacks. We also need to work with the service teams to provide witty and timely responses to inquiries, or sometimes crises, on social media. Don't forget the commerce team and sales team – modern marketers share common OKRs when it comes to account-based marketing programs. We all juggle the responsibilities of advertising, sales, and customer service to provide a holistic customer experience.
Another marketing trend we at Deloitte Digital advocate is providing a better customer experience through data-driven personalization. Data is the new oil, and we need this oil to lubricate customer experience across channels. With abundant customer data, proper data unification as well as artificial intelligence, modern marketers can provide a fully personalized experience, from email to social medial, from offline to online, to every valuable customer. With great power comes great responsibility, modern marketers also need to safeguard data privacy in parallel to gain customers' trust and loyalty.
Real-time engagement across channels is another marketing trend we at Deloitte Digital strive for. Personalization without interaction is merely one-sided communication. Not only do modern marketers tell a story, but we also create the story with our customers. We adapt marketing strategy and tactics based on customer interactions, empowered by a robust real-time interaction engine.
We understand the modern marketing landscape is dynamic yet sometimes volatile. This is why we are here for you. Our in-house experts will guide you through strategy formulation, implementation, and operations.
Our Services
Strategy
Experience
Customer and CRM
Analytics
Content and Commerce
Strategy
Developing strategy is to create an entirely new experience to grow your business.
At Deloitte Digital, we are composed of part Strategy, part Technology, and part Creative to make it 100% Digital. Strategy is the key and the primary step we would take when clients come to us.
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Experience
Experience matters. And relevant experience matters even more. We strive to focus from the user perspective, the Human-Centric design approach, and aim to deliver experiences that are specifically tailored for their needs.
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Customer and CRM
What does it mean to be a customer? Our answer would be: To be a customer means to be human.
Customer is the drive that keeps a business running. It’s a hybrid world, in the swirl of digital transformation, where you’ll find and connect with your customers. Deloitte Digital can help raise your game and turn your sales and service operations into digitally powered engines of growth.
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Analytics
Needless to say the power of data is significant, especially during the data-driven era. Over the last 20 years, organizations have been working on maturing their data management capabilities, in order to captivate the value of their data. The issues of data accessibility, reliability, and availability have become increasingly challenging for them.
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Content & Commerce
Content is the media that educates, inspires, motivates, and entertains consumer. No matter which form the content is, it should aim to create an impact on consumers. Where to host the content is another important consideration. When content is aligned and works together across channels, the ‘chain’ of content can deliver a better customer experience.
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Marketing
Explaining Marketing can be overwhelming – it is an umbrella term that consists of marketing automation, loyalty marketing, customer data platform, content marketing, social engagement…All we know is marketers are no longer in the "Mad Men" Era. However, how do we navigate the new marketing landscape?
Learn more.